Experience itself has become a product: we're no longer just consuming objects, but sensations,  events, lifestyles. When we build places where people gather to enjoy leisure, we make sure to  include all the elements that will allow them to have a full experience and  fulfill whatever practical objectives they may have.  Shopping malls incorporate nature and water  features as well as offer shops and food venues. We look for ways to add  amenities and dimensions – we look for ways to expand and enhance the value of  an invaluable commodity - free time.